About

EXECUTIVE SUMMARY

Executive Creative Director and Brand Marketing Leader with 20+ years building the consumer experiences that make global CPG, beauty, skincare, fashion, lifestyle, toy, hospitality, entertainment, and retail brands unforgettable — and irresistible to come back to. Known for developing high-performing creative teams and driving measurable growth — from emerging subscription models to billion-dollar portfolios. A strategic creative who translates business objectives into brand experiences that elevate equity, unlock new markets, and carry organizations through their most ambitious expansions.

CORE EXPERTISE

• Creative Leadership &Team Mentorship • Brand Transformation & Premium Positioning • Performance Creative • Omnichannel Creative • Brand Creative • Packaging & Product Design (Primary & Secondary) • Retail, Ecommerce  & Marketplace Creative (Amazon, TikTok, DTC) • CRO, Web, Acquisition, Retention Creative • Creative Operations & Agency Management • 360° Brand Systems & Style Guides • Cross-Functional Executive Collaboration • Talent Development & Organizational Scaling

mobile: 424.236.0958

email: jacki.puzik@gmail.com

https://www.linkedin.com/in/jacki-puzik-24a9983/ http://www.jackipuzik.com